How to use your headshot

I feel like I tell the same fairytale to people every day.

It’s always about a poor guy or girl who lived a miserable life — until the day they stepped in front of my camera, got a headshot, boosted their confidence, and lived happily ever after.

But what happens AFTER?

I recently realized that a spooky percentage of my clients have no idea what to do next with their new headshots!

For example, when I check their social media, I often see that even after investing in a headshot session, they’re still using their old pictures! Or on their website — where I clearly remember a specific request for an update — the old images are still there.

I get it. Maybe someone didn’t love their images as much as they expected and was too polite to give me heartbreaking feedback right away. It happens, and I always do my best during the session to minimize such situations.

Anyway, apparently, some people just don’t have clear instructions on how to use their headshots once they have them! So, let’s fix that!

Here is step-by-step guide on what to do right after receiving your new headshots.

1. Update your profile picture on all social media.

LinkedIn, Facebook, Instagram, professional platforms — find them all and upload your new headshot. Having the same image across all platforms makes you more recognizable and consistent.

For this purpose, I provide an additional web-friendly versions of your headshots — a square images (up to 500KB), properly cropped and compressed without losing color, highlights, or shadows — ready to be used anywhere online.

2. Update images on your website.

Landing page, sales page, contact page — there’s literally no bad place to personalize it with your headshot.

3. Add your new headshot to your email signature.

If you don’t have an email signature, create one! Include all necessary contact details and your headshot so people can instantly sense your attitude and professionalism.

4. Use your headshot in newsletters.

Start or end your newsletter with your image — it makes your content look more personal and professional.

5. Send it to agencies if you're a public figure.

If you're a speaker, author, or lecturer and an agency requests an image to display on their website or screen, you know what to do. Better yet, be proactive
— send them your new headshot the moment you receive it from me.

6. Use it in printed marketing materials.

Brochures, rack cards, mailers, or any other print marketing pieces — you now have a high-resolution, color-balanced, naturally retouched image of yourself, so, please, use it! 😃

Let me save you some time

by sharing with you a marketing hack that took me a while to understand and apply.

We all hear things like "Don't try to sell — serve instead," but how the hell do we sell something without trying? By serving until we starve to death?

Well, yes. If you're doing it wrong.

First thing you should do is look for CONNECTORS.

Look at the picture below. I think they are pretty self-explanatory. By addressing each client directly, you put in a certain amount of effort — let’s call it client-hours. So, to get 5 clients, you’ll need to spend 5 client-hours. This means you’re selling your time for a fixed amount of money. And this is even before you sell your actual product, which might require even more client-hours.

I guess you’re gonna feel that hamster-in-a-wheel dizziness pretty soon…

By addressing each client directly, you put in a certain amount of effort — let’s call it client-hours. So, to get 5 clients, you’ll need to spend 5 client-hours.

Connectors work completely differently. You don’t have to sell to them — you can give them your product for free (if they’re interested) and then watch as they spread the word among your potential clients. Often, it’s that beautiful win/win/win situation where each side benefits, and NO ONE is pressured by hard sales.

Connectors work completely differently. You don’t have to sell to them — you can give them your product for free (if they’re interested) and then watch as they spread the word among your potential clients.

How to find the right connectors?

Well, there’s no one-size-fits-all recipe. I know for sure that it’s a long-term game, and there will be mistakes and misses. All you have to do is follow these simple rules:

1. Look for local celebrities or influencers with a large following in the area of your professional interests.

2. Make sure (or just try to imagine) that your potential connector is genuinely interested in your product.

3. Give away your product or service to potential connectors ONLY if:
- it’s your own decision
- you feel like it might work
- it could bring you some side benefits right away
- it doesn’t hurt your business in general.

Now, let's take your approach to the next level. Because you’re not always dealing with connectors — you’re in direct contact with clients too.

So, what if I told you that you should treat every cold client as a potential connector? And no, I don’t mean giving them your product for free right away. 😉

Just don’t try to sell it to them directly. Instead, talk about it — but in a way that makes them think of someone who might need it. People naturally like to help each other, and instead of hitting a closed door, you’ll have someone who subconsciously starts considering who might be interested.

So, if you replace persistence with smartsistence, and your product is high-quality and easy to understand, the chances of it finding its client (or clients finding it first) are pretty high!

AI might take your job,

but not in the way you think.

You let it happen.

How? By relying on AI-generated headshots for your CV and social media, you’re trusting artificial intelligence to define your facial expression — the primal message that’s meant to open doors to opportunities created by humans.

That facial expression is something people pick up on a subconscious level.

They might not know exactly what’s wrong, but they’ll sense it — and their final decision will be based on that feeling.

Even major companies today use a personalized approach whenever possible to connect with their customers. If you try to sneak in with AI-generated headshots, sooner or later, you’ll lose.

And yes, you will lose that job because of AI :)

5 easy steps to get ready for your headshot session

Here is what you need to get the most out of your session.

Artistic Headshots for Actor’s Portfolio of Carrie Lewis

1. Zoom It In.

Each session starts with a consultation call. It takes 20-30 minutes but saves much more time during the session, allowing us to set a strategy, share ideas, and start working toward results from the very first minute.

Show me your clothing options so we can make a preliminary selection, and feel free to ask any questions — even the "silly" ones. You don’t need to know all the details about photography; consultations like this help us address any issues upfront and build a comfortable connection, which is essential for a successful headshot session.

2. Take care of your hair.

A headshot session is the perfect excuse to visit your hairdresser or barber a few days beforehand — or even on the same day, if you need a special touch. Don’t rely on retouching, though it will be used subtly afterward — the best enhancements are the ones made before the shoot, not after.

3. Make it up.

Men can skip this one and go straight to the next paragraph. Ladies, we need to talk :) It’s always a good idea to take care of your makeup, along with your hair. There are three common options: you can do it yourself before the session (a well-lit makeup table is available in the studio), bring your own makeup artist, or hire one of the professionals I work with regularly. The last option ensures the best results, with makeup that looks natural and perfectly suited for the photo session. We usually discuss those options on a Zoom call before the session.

Premium LinkedIn Profile Headshot for Nurjannah

4. Pack your clothes.

For your headshot session, I suggest bringing as many options as you can carry. I appreciate clients who come prepared, like they’re heading to the airport — with a wheeled suitcase full of clothing, ready for any climate! Of course, we’ll go over the essentials beforehand to keep your luggage manageable, and you don’t need to worry about anything below the waist — unless you’d like to add some half-body shots to your portfolio.

Jewelry is often considered distracting unless it’s a key part of your image or the message you want to convey. If you wear glasses, bring all the pairs you have so we can try them out and see what works best.

Personal Branding Headshot for Bruno

5. Rest well.

Try to get a good night’s sleep before the session. I know in today’s world it feels like a luxury, but it’s essential. In a headshot, all the attention is on your expression, and we want it to be as perfect as possible.

Also, choose the time of day when you feel most energetic — if you’re a morning person, we’ll schedule it for the morning; if you’re a night owl, then late afternoon is ideal! Finally, make sure you’re not in a rush immediately after the shoot. If you are, just let me know in advance so I can structure the session accordingly. Even if we have just 15 minutes, we’ll make the most of it!

And that’s it! Five simple steps to guarantee stunning results from your very first session. You don’t even need to remember them — after our Zoom call, I’ll send you a Prep Guide with all the essential details. And if you have any questions, feel free to email me at slava@slavatimoshenko.com.

Let me present you a TIMESAVER.

I mean, really.

Headshot station on location

This is the setup I use in my studio to shoot headshots.

The same setup can be packed into one wheeled suitcase, placed in the trunk of the car and assembled in the office, a meeting room, or a hotel conference room – any place 30-55 sq m big with a power source.

CHOOSE THE LOCATION THAT SUITS YOU BEST.

You don't have to choose between losing a working day or a few by sending your team to the studio to update their headshots or keep using outdated and non-consistent ones on a company's website.

Headshot session on location solves both problems at the same time.

Just contact me, book the day, inform your crew (I'll send you a Prep Guide that will help them to get ready for the shoot), set up the shooting schedule and I'll do the rest! You get updated high-quality headshots within a few days after the session!

No more inconsistent, all-over-the-place pictures!

"Meet The Team" before the professional headshot session

Professionalism starts with attitude – just show it!

"Meet The Team" after the professional headshot session

ZERO TIME WASTE SOLUTIONS.

Barcelona is popular not only for leisure, it's also very popular for business. Dozens of conferences and exhibitions, such as ISE, MWC, IBTM World, as well as hundreds of meetups, networks, etc. take place every year in the city.

This is the time when international companies gather together for a short period of time offline, and this is also a perfect chance to get a professional, consistent look for your global talent force using a headshot session on location.

A HASSLE-FREE EXPERIENCE.

I made it very simple for you. The whole process takes 3 easy steps:

  1. Send me your event details (dates, venue, and number of people), and I'll prepare a quote tailored to your needs.

  2. A brief Zoom consultation where we'll map out the future headshot session.

  3. On the day of the session, I arrive on location, set up my equipment and work my magic. For larger groups, I may need assistance from your side to help keep us on schedule.

That's it! After that, your selected images undergo professional retouching, and within a few days, you'll receive a link to download your ready-to-use headshots.

Here you can find more detailed information, an estimated cost, and a contact form: https://www.slavatimoshenko.com/corporate-headshots-barcelona